Q3 Growth Strategy — Planning
The team aligned on Q3 priorities with a focus on enterprise motion. We agreed to double down on the self-serve funnel before hiring more SDRs, and committed to shipping the calendar sync v2 by the end of the month. Pricing test B performed 22% better than control and will roll out to 40% of new signups next week.
Roll out pricing test B to 40% of new signups
Deprioritize SDR hiring until self-serve converts at 3.5%
Calendar sync v2 ships by end of month
Roll out pricing test B to 40% of new signups
Sofia Reyes
due Sep 4
Ship calendar sync v2
Liam Novak
due Aug 31
Share self-serve funnel analysis with the board
Daniel Okafor
due Aug 21
Alright, let's kick off. The goal today is to lock Q3 growth priorities and leave with owners and dates.
0:02I pulled the numbers — self-serve conversion is at 2.1% and climbing. The pricing experiment is what moved it.
1:14Test B with the annual discount cut churn by 18% in the pilot cohort. I'd love to roll that out wider.
4:32If we're rolling that out, calendar sync v2 needs to land first — the two-week onboarding flow depends on it.
8:05Agreed. Let's ship sync v2 by Aug 31, then scale the pricing test to 40% of new signups the week after.
12:40